This one-day advanced level workshop presents a comprehensive set of practical, easily applied techniques for creating innovative, high-value products. The pace of change in virtually every market segment has been steadily increasing. Firms that can innovate rapidly and effectively will lead, while those with less creativity will be pushed aside.

This intensive workshop provides all of the basic knowledge and tools to implement a successful innovation strategy for product design teams. Several proven innovation tools, including TRIZ techniques, set-based design, indwelling, and probe-and-learn, will be explored. Case study examples, exercises and interactive discussion enable participants to immediately apply what they have learned to achieve increased profits, pricing power and market share.

Lean Product Innovation is the third workshop in a series of three Lean Solutions dedicated to the product development process. The focus of this workshop is the correct positioning of a product in a market via successful differentiation strategies.

Like most Lean Solutions workshops, Lean Product Innovation combines classroom theory with practical exercises and case study simulations to reinforce the training. However, unlike most of our Lean Solutions, the theories presented during the workshop will not be directly applied to one of your products during the course.

The Lean Product Innovation workshop was created by, and is the property of Ronald Mascitelli, President of Technology Perspectives, a US-based educational firm that focuses entirely on improving product development processes. Lean Solutions Limited is one of only ten consulting firms in Canada that have been licensed to deliver this workshop.

• Understand the basics of market strategy, price theory, and product positioning
• Determine which approach to price maximization is best suited to your firm
• Recognize the difference between evolutionary and breakthrough innovation
• Establish a product line roadmap to plan for evolutionary innovations
• Use several powerful tools for uncovering breakthrough innovations
• Implement an action plan to foster high levels of innovation in future products

• Basics of Market Strategy
  • Monopolies, Duopolies, Commodities
  • Pricing Power
  • Penetration Pricing vs. Strategic Pricing
  • Platform Strategies
  • Total Solution Strategies
• How Markets Determine Price
  • Fundamentals of Price Theory
  • Value Engineering and Analysis
  • Market Pull vs. Technology Push
• Differentiation and Customization
  • Product Positioning
  • Several Differentiation Strategies
  • Custom Orders vs. Mass Customization
• Evolutionary Innovation
  • Technology S-Curve
  • Market Acceptance Behavior
  • The Product-Line Roadmap
  • Retaining Price and Market-Share Leadership
• Breakthrough Innovation
  • Harnessing "Tacit Knowledge"
  • Questioning Assumptions
  • Boundary Spanning Objects
  • TRIZ Techniques
  • Set-Based Design / Scenario Design
• Lean Self-Assessment and Kaizen Tools

Workshop participants will better understand marketing and pricing strategies for products. They will also learn the relationship between value and price, as well as the different types of value that customers perceive. Your team will learn techniques to enhance their creativity during the design process, which will allow them to innovate new ideas.

This workshop is ideal for all product development team leaders and members of the marketing department. However, it is also very useful for engineers, designers, and any other functions that routinely work on product development teams, including operations. Managers who oversee new product development should also attend, including anyone who must approve projects at various stages.

Although this is an advanced level workshop, it can be attended without any prior Lean knowledge. However, attendees will get more out of the workshop if they are familiar with the Lean Principles, Lean Product Development, and Lean Product Design. If Lean is new to your organization, consider starting your Lean journey with Launching the Lean Initiative.

As with all our workshops, each participant receives their own workshop binder so they can keep their own notes for reference once the workshop is over. Participants also receive a Certificate of Completion to show that they have completed a Lean Solutions workshop.

Since this workshop is not the property of Lean Solutions, the materials cannot be reproduced for further distribution within the company. However, additional copies of Ron's book can be ordered (call for pricing).

You also receive a 100% guarantee! If you are not satisfied either with the material covered or the teaching style of the workshop facilitator, there will be no charge! If we fail to meet your expectations, the only thing you will be asked to pay for will be the expenses incurred.

Although our workshops are designed to give the knowledge to you and your team, follow-up days are recommended to review progress made following each workshop. Typical organizations require one to two follow-up days about 2-4 weeks following the workshop. These follow-up days also help to ensure that the principles learned during the workshop are not forgotten or neglected after the workshop is over. If you are interested in a greater involvement by one of our expert facilitators, check out our On-Site Lean Product Development solution.

The base cost for this one-day workshop is $3,500, which covers the first 15 participants. Classes larger than 15 participants will be taught by two facilitators and cost $6,000. In order to keep the class size manageable and to facilitate the learning process, Lean Solutions restricts the maximum class size to 30 participants. Follow-up days cost $1,500-$2,000 per day, depending upon the experience of the facilitator. There is a 10% discount available for long-term engagements. Expenses are in addition to the costs outlined above and include cost of travel and accommodation (if required) as well as meals and workbooks ($20 per participant).

Lean Solutions will tailor workshops to meet each company's requirements. Call or e-mail for more information or to schedule a workshop.